1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you
Sensitive Information:
Website inquiries and contact communications
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Information automatically collected
In Short: Certain technical information (such as IP address and browser or device characteristics) may be processed automatically only where legally permitted and subject to applicable consent requirements, when users interact with our Services.
We process certain technical information when users visit, use, or interact with our Services in accordance with applicable data protection laws and consent signals provided by the publisher, platform, or user. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies. datamoire.com/cookies .
The information we collect includes:
- Log and Usage Data:
Log and usage data consists of service-related, diagnostic, and performance information that our systems automatically process when our Services are accessed. This may include technical data such as timestamp, request metadata, error logs, and basic interaction signals required to operate, secure, and maintain our Services.
For advertising measurement and analytics services, this data is limited to technical delivery and measurement events (e.g. pixel requests, exposure logging, fraud detection signals) and does not include browsing history, search activity, or user behavior across websites or applications.
- Device Data:
We may process limited device-related information such as browser type, operating system, device category (e.g. desktop, mobile), and general configuration data required for compatibility, security, and measurement integrity.
Datamoire does not collect or process mobile advertising identifiers (such as IDFA or GAID), hardware identifiers (such as MAC addresses), or persistent device identifiers for tracking or targeting purposes.
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Location Data:
Datamoire processes only coarse location information derived from IP address (such as country, region, or city level). This information is used solely for measurement reporting, fraud prevention, and system security purposes.
Datamoire does not collect or process precise location data, GPS coordinates, real-time location data, or location information obtained via device-level permissions. Location data is not used for ad targeting, profiling, or behavioral decision-making.
Users may control IP-based location processing through their browser or network settings. Limiting such processing may affect certain non-essential reporting features but does not prevent the core operation of Datamoire’s measurement services where legally permitted.
Information from third parties
We do not receive personal information about users from third parties. All user-level data we process is collected directly through our tags or pixels on our clients’ digital properties, or is supplied by the client as part of the analytics service (for example, campaign configuration data or non-personal metadata).
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
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have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to https://datamoire.com/#contact
- To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
- To deliver measurement studies and surveys. We may process your information to deliver brand lift measurement studies and surveys to relevant audiences based on campaign targeting parameters provided by our clients or through ad networks/DSPs (such as DV360, Adform, Campaign Manager). This enables us to measure campaign performance and brand lift outcomes for our clients.
For more information see our Cookie Notice: datamoire.com/cookies
Operationally, Datamoire processes measurement data only where valid user consent signals are provided by the relevant publisher, platform, or ad-serving environment. Consent is sourced and transmitted via standard ad-tech integrations (e.g. CMP / TCF signals passed through DSP or ad-server macros). Where valid consent is not present, Datamoire does not process measurement data.
In certain measurement products, Datamoire may facilitate the triggering of platform-native measurement or survey events as part of delivering brand lift studies or research experiences for our clients. Such facilitation is limited strictly to technical enablement and occurs only where configured by the advertiser. Where applicable, Datamoire may trigger platform-native events using configurations or event tags provided by the advertiser, solely to ensure the correct delivery of measurement or research experiences.
Datamoire does not receive, collect, store, access, or process platform-generated event data or platform user profiles that are created, stored, or managed within the relevant advertising or measurement platform. Datamoire processes only its own measurement events and identifiers, which are generated for the purpose of research, aggregation, and cross-channel measurement. Platform-native events, where triggered, are not ingested into Datamoire’s systems and are not combined with platform-level user data or profiles.
Datamoire’s role in such scenarios is limited to technical orchestration and measurement enablement for research and analytics purposes only. Datamoire does not determine the purposes or means of processing for such platform-native events and does not act as a controller or joint controller in relation to the platform’s processing.
Any subsequent use of platform-native events by the advertiser or the relevant platform (including for advertising, optimization, retargeting, or audience-related purposes such as lookalike modeling) is governed solely by the advertiser’s own relationship with that platform, including applicable privacy notices, consent frameworks, and data processing terms. Such subsequent use falls outside of Datamoire’s measurement services and control, and Datamoire does not influence or determine how these events are used beyond its measurement enablement role.
- To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
- To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.
- To measure campaign effectiveness for our clients. We may process your information to analyze and measure the effectiveness of advertising campaigns on behalf of our clients, including brand lift measurement, audience perception analysis, and campaign performance evaluation.
- To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e.
If you are located in the EU or UK, this section applies to you.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:
- Consent. Datamoire relies on consent (opt-in) for all TCF-scoped activities, including brand lift measurement, advertising exposure tracking, use of cookies and device identifiers, and audience analytics. Consent is obtained and managed through TCF-compatible Consent Management Platforms (CMPs) used by our clients. You can withdraw your consent at any time. Learn more about withdrawing your consent.
- Legitimate Interests. Datamoire does not rely on legitimate interests for any TCF-related processing or advertising measurement purposes. Legitimate interests may apply only to limited internal operations that are not related to TCF or advertising measurement, such as service security, fraud prevention, or aggregated non-profiling analytics. Legitimate interests are never used for advertising measurement, tracking, or any TCF-scoped activities.
- Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
- Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.
If you are located in Canada, this section applies to you.
We may process your information if you have given us specific permission (i.e.
In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:
- If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
- For investigations and fraud detection and prevention
- For business transactions provided certain conditions are met
- If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
- For identifying injured, ill, or deceased persons and communicating with next of kin
- If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse
- If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province
- If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
- If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced
- If the collection is solely for journalistic, artistic, or literary purposes
- If the information is publicly available and is specified by the regulations
In Short: We may share information in specific situations described in this section and/or with the following
We
- Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services
We also permit third parties and service providers (such as DV360, Adform, Campaign Manager) to use online tracking technologies to deliver measurement studies and surveys to relevant audiences based on campaign targeting parameters. These technologies are used solely for measurement and survey delivery purposes, not for advertising delivery.
To the extent these online tracking technologies are deemed to be a
Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Noticedatamoire.com/cookies
Measurement cookies may remain on a user’s device for a limited duration (up to 12 months) to ensure measurement continuity; however, Datamoire ceases processing such identifiers once the applicable campaign or study has ended and does not retain or process associated measurement data beyond the campaign duration or applicable retention limits described in this Privacy Notice.
Measurement cookies may remain on a user’s device for a limited duration (up to 12 months) to ensure measurement continuity; however, Datamoire ceases processing such identifiers once the applicable campaign or study has ended and does not retain or process associated measurement data beyond the campaign duration or applicable retention limits described in this Privacy Notice.
6. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?
In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.
As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively,
Our AI Products
Our AI Products are designed for the following functions:
Machine learning models
AI predictive analytics
AI development
AI insights
How We Process Your Data Using AI
All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreement with third parties. This ensures high security and safeguards your personal information throughout the process, giving you peace of mind about your data's safety.
7. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to
We will only keep your data for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).
When we have no ongoing legitimate business need to process your personal information, we will either delete or
8. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through a system of
We have implemented appropriate and reasonable technical and
9. DO WE COLLECT INFORMATION FROM MINORS?
In Short: We do not knowingly collect data from or market to
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at privacy@datamoire.com
10. WHAT ARE YOUR PRIVACY RIGHTS?
In Short:
In some regions (like
We will consider and act upon any request in accordance with applicable data protection laws.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority.
If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
Withdrawing your consent: If we are relying on your consent to process your personal information,
However, please note that this will not affect the lawfulness of the processing before its withdrawal nor,
Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. datamoire.com/cookies .
If you have questions or comments about your privacy rights, you may email us at privacy@datamoire.com .
11. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (
California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for
12. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
In Short: If you are a resident of
The categories listed below reflect the specific types of personal information regulated under the California Consumer Privacy laws. Listing “Yes” for a category does not mean we collect every example listed in that category.
Categories of Personal Information We Collect
We have collected the following categories of personal information in the past twelve (12) months:
| Category | Examples | Collected |
A. Identifiers | Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name |
B. Personal information as defined in the California Customer Records statute | Name, contact information, education, employment, employment history, and financial information |
Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data | ||
Transaction information, purchase history, financial details, and payment information | ||
Fingerprints and voiceprints | ||
Browsing history, search history, online | ||
Device location | ||
Images and audio, video or call recordings created in connection with our business activities | ||
Business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us | ||
Student records and directory information | ||
Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics | ||
We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:
- Receiving help through our customer support channels;
- Participation in customer surveys or contests; and
- Facilitation in the delivery of our Services and to respond to your inquiries.
- Category
F - 24 months maximum, or 30 days after campaign end date or deletion request, whichever is earlier
- Category
G - 24 months maximum, or 30 days after campaign end date or deletion request, whichever is earlier
Clarifications:
(*) For Category A (Identifiers), Datamoire only collects pseudonymous identifiers (such as our own dm_xsid and dm_xtid cookies) and IP address for analytics and measurement purposes. We do not collect names, postal addresses, email addresses, phone numbers, or similar direct contact information from ad-exposed users.
(**) For Category F (Internet or similar network activity), Datamoire only collects limited pseudonymous interaction data such as ad impressions, clicks, survey responses, and related technical information strictly for analytics and measurement purposes. We do not collect browsing history, search history, or users' general online behavior.
(***) Category G – Geolocation data: Datamoire collects only non-precise, IP-derived geolocation information such as country or city-level location and network service provider. We do not collect GPS-level or precise device location, nor do we infer movement or track a user across physical places.
Sources of Personal Information
Learn more about the sources of personal information we collect in
How We Use and Share Personal Information
Learn about how we use your personal information in the section,
Will your information be shared with anyone else?
We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Learn more about how we disclose personal information to in the section,
We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be
We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We will not sell or share personal information in the future belonging to website visitors, users, and other consumers.
We do not sell or share personal information as defined under the CCPA/CPRA. Datamoire only processes pseudonymous identifiers and does not process sensitive personal information under the CPRA. Because Datamoire does not sell or share personal information, Global Privacy Control (GPC) signals do not alter the operation of our services.
Your Rights
You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:
- Right to know whether or not we are processing your personal data
- Right to access your personal data
- Right to correct inaccuracies in your personal data
- Right to request the deletion of your personal data
- Right to obtain a copy of the personal data you previously shared with us
- Right to non-discrimination for exercising your rights
- Right to opt out of the processing of your personal data if it is used for targeted advertising
(or sharing as defined under California’s privacy law) , the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ( 'profiling' )
Depending upon the state where you live, you may also have the following rights:
- Right to obtain a list of the categories of third parties to which we have disclosed personal data (as permitted by applicable law, including
California's and Delaware's privacy law)
- Right to obtain a list of specific third parties to which we have disclosed personal data (as permitted by applicable law, including Oregon’s privacy law)
- Right to limit use and disclosure of sensitive personal data (as permitted by applicable law, including California’s privacy law)
- Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial recognition feature (as permitted by applicable law, including Florida’s privacy law)
How to Exercise Your Rights
To exercise these rights, you can contact us https://datamoire.com/#contact , privacy@datamoire.com , https://datamoire.com/#contact ,
We will
Under certain US state data protection laws, you can designate an
Request Verification
Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.
If you submit the request through an
Appeals
Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at privacy@datamoire.com
California
California Civil Code Section 1798.83, also known as the
13. DO OTHER REGIONS HAVE SPECIFIC PRIVACY RIGHTS?
In Short: You may have additional rights based on the country you reside in.
We collect and process your personal information under the obligations and conditions set by
This Privacy Notice satisfies the notice requirements defined in
If you do not wish to provide the personal information necessary to
- offer you the products or services that you want
- respond to or help with your requests
At any time, you have the right to request access to or correction of your personal information. You can make such a request by contacting us by using the contact details provided in the section
If you believe we are unlawfully processing your personal information, you have the right to submit a complaint about
Republic of South Africa
At any time, you have the right to request access to or correction of your personal information. You can make such a request by contacting us by using the contact details provided in the section
If you are unsatisfied with the manner in which we address any complaint with regard to our processing of personal information, you can contact the office of the regulator, the details of which are:
General enquiries: enquiries@inforegulator.org.za
Complaints (complete POPIA/PAIA form 5): PAIAComplaints@inforegulator.org.za & POPIAComplaints@inforegulator.org.za
14. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated
15. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may privacy@datamoire.com or
16. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?